Many times packaging in different way makes wonders and attracts consumers and make them to pay money. Yesterday I visited one restaurant, Rajdhani Mani Square Kolkata. The theme of the restaurant is based upon Rajasthani way of presenting food and the food was normal as you can find in any typical Indian house (gujrati/normal) dal, roti, halwa etc. Also I found the taste similar to food cooked by my Mother.
So what works for this restaurant. I think there are following things:
1. Place: located at a mall besides other expensive restaurants.
2. Theme: Rajasthani theme (a royal one)
3. Packaging and Presentation
4. Good and Fast Service: good response time.
Some Rearranging and associating with different themes make wonders !!!
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